The Influence of Sustainable Consumption Attitudes and Information Anxiety on The Behavior of Buying Organic Products With Consumer Assessment as a Mediator (In The Context of The Covid-19 Pandemic in Surabaya)

This study aims to determine the influence of sustainable consumption attitudes and information anxiety on consumer assessment its impact behavior buying organic products in city Surabaya. The variables used this are as a free variable, judgment mediating variable product bound variables. method is quantitative mediation. samples non-probability sampling with combination technique purposive snowball sampling. Data collection techniques were carried out by distributing questionnaires using Likert scale 107 respondents Surabaya residents population who have purchased during Covid-19 pandemic. results indicate that attitude toward has significant ratings, judgment, behavior, no valuation mediator an variable.